Monday, April 19, 2010

Week 13: Ideas For Guerilla Marketing

Something interesting our group has been turning over in our minds is the idea of doing a guerilla marketing campaign for The Barnabas Network. To review what this, it is a non conventional way of getting someone's name out there usually on a low budget. There were a few different methods of getting this done. We are just starting to sketch out ideas. Our first idea has been a very strange one. Because The Barnabas Network is involved in getting beds to children who are currently sleeping on the floor, we were thinking that some how getting a mattress to an area with heavy traffic and getting Lee to jump on the bed with a poster with brief information about The Barnabas Network. Barnabas is desperate to get their name out there- so while this idea is strange we are sure it would attract attention. Another idea I just thought of, which is much more simple is to get big bright posters.... 4 of them (because we have 4 group members) and to stand in that same heavy traffic area with posters that have different but connected messages. The first poster could say a shocking statistic: "An estimated 250,000 children in need sleep on the floor each night" The second could say: "Want to be a part of the solution?" The third poster would say: "The Barnabas Network will pick up your gently used furniture for FREE" And the final poster could say: "Call (336) 370-4002 for this FREE service!"
I believe this would shock the public and make them aware of a need and give them a way to respond!
When I first learned about guerilla marketing I was skeptical about how students could make an impact. I looked to examples like those in Time Square or on the internet for T-Mobile and it appears to be too big of a job, but I believe that we can do something interesting for The Barnabas Network!!

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